The Content Items page shows what users see and what they click. Use it to identify content with strong engagement, content that gets plenty of exposure but few clicks, and items that may need ranking or content updates.
Note: Site Search analytics tables and graphs update once per hour.
Prerequisite: Review the Get Started articles before using this report, especially the analytics workflow and the guidance on cookies and session interpretation.
When to Use This Report
Use Content Items when you need to answer questions such as:
- Which content attracts clicks and can serve as a model for other pages.
- Which visible items are underperforming and need tuning.
- Whether a change to search behavior also improved downstream item engagement.
- Where to focus content refreshes, metadata cleanup, or promotion decisions.
How to Use It
Open Analytics > Content Items, then select the same app, language, profile, and date range you set at the start.
- Start by checking the summary numbers: total impressions, total clicks, and item click-through rate.
- Review Most Clicked to see which topics, titles, and content formats perform best.
- Open Item Details for low-performing items to see which searches show them and whether users click them.
- Use Least Clicked to find items users see often but rarely click, then prioritize those first.
- Create a short to-do list: adjust ranking, add promotions, update content, or clean up metadata.
How to Validate Impact in Analytics
After each set of changes, compare the same date range for the affected items:
- Impression Count: Check that visibility didn't drop unexpectedly.
- Click Count: Check that total clicks improved.
- Item Click-Through Rate: Check that more impressions are turning into clicks.
- Related query behavior: In Searches, check whether no-click and no-result trends improve for those items.
Use small, controlled updates so you can attribute impact to one change set at a time.
Review Schedule: Review this report on a regular schedule, such as weekly for active programs and monthly for stable programs. Keep a short change log with the date, owner, target query or feature, and expected outcome. Use the same scope and date ranges each cycle so you can connect metric changes to specific edits.
When to Ask Your Developer or Web Team
Escalate when you need exact metric definitions, item detail behavior, or implementation-level analytics context that goes beyond the marketer workflow covered here. Use Content Items as the canonical deep reference.