Use Search Feedback to combine behavior metrics with direct user sentiment. This report helps you prioritize improvements by showing rating distribution, trend movement, and written comments in one place.
Note: Site Search analytics tables and graphs update once per hour.
Prerequisite: Complete Get Started before this article, especially the analytics workflow and cookies/session interpretation guidance.
When to Use This Report
Use Search Feedback when you need to answer questions such as:
- Which quality issues users mention repeatedly.
- Whether recent relevance changes improved user sentiment.
- Which comment themes you should prioritize first.
- Where behavior metrics and user perception disagree and need more investigation.
How to Configure or Analyze
Open Analytics > Search Feedback and review a consistent time period.
- Confirm that data collection is active through your feedback form integration.
- Review the Net Promoter Score (NPS) snapshot and the breakdown of detractors, neutrals, and promoters.
- Compare weekly, monthly, and annual views using the same interval each time.
- Sort the feedback table by low ratings and group repeated comments into themes.
- Turn each theme into one concrete action with an owner and a review date.
How to Validate Impact in Analytics
Validate sentiment improvements alongside behavior outcomes:
- Feedback trend: Watch NPS and low-score share across equivalent time windows.
- Searches: Verify that targeted no-result and no-click themes decline.
- Content Items: Verify that weak-content themes show higher engagement after fixes. See Use Content Items to See What Gets Impressions and Clicks.
If sentiment improves but behavior does not, recheck your scope and tracking quality before making broader changes.
Review Schedule: Review this analysis on a regular schedule, such as weekly for active programs and monthly for stable programs. Keep a short change log with the date, owner, target query or feature, and expected outcome. Use the same scope and date ranges each cycle so you can connect metric changes to specific edits.
When to Ask Your Developer or Web Team
Escalate when you need widget implementation details, event wiring guidance, or low-level platform behavior that isn't covered in marketer workflow docs. Use Search Feedback as the canonical deep reference.