Use Content Items analytics to compare impressions, clicks, and click-through rates for your most- and least-clicked search results. Open an item to review the searches that led to it. Analytics tables and charts refresh every hour.
To export a supported chart, use its Export control and choose Download PNG or Download CSV. PNG exports show the chart as displayed. CSV exports contain the underlying chart data. Exports use the current date range and profile selection.
- Total Impressions: Number of result items displayed during the selected time interval.
- Total Clicks: Number of click-through events in the selected time interval.
- Items Click-Through Rate: Percentage of Total Impressions that received a click-through event.
Most Clicked Items
The Most Clicked table shows the result items that were clicked the most.
- Item Title: The title of a document users clicked on during the selected time interval.
- Impression Count: The number of times this item was presented to users in search results during the selected time interval.
- Click Count: Number of click-through events for this item in the selected time interval.
- Item Click-Through Rate: Percent of Impressions that were clicked on.
Item Details and Least Clicked
You can click on any item to see the Item Details view.
- Total Searches: Number of searches in this time period that matched this item.
- Total Impressions: Number of times the item was presented to users in the results list.
- Total Clicks: Number of click-through events on this item.
- Item Click-Through Rate: Percent of Impressions that received a click-through event.
Use the “back” button to return to the Content Items screen. Scroll down to view the list of “Least Clicked,” which means content items with little or no engagement.
See our Analytics Glossary for a list of all SearchStax Site Search metrics.
Questions?
Do not hesitate to contact the SearchStax Support Desk.