Optimize Site Search (Marketers)

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• Why Analytics Matters for Relevance
• Understand Analytics at the App, Profile, and Language Levels
• How to Use SearchStax Analytics to Improve Search Relevance
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Leverage Analytics

• Use Searches to Find High-Impact Queries and Content Gaps
• Use Content Items to See What Gets Impressions and Clicks
• Use Search Feedback to Prioritize Search Experience Improvements
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Improve Relevance

• Prepare to Tune Search Relevance
• Understand Relevance Settings That Improve Result Quality
• Use Promotions to Prioritize Key Results
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