Smart Match Assist uses AI to recommend replacement queries for no-result terms. It helps you turn repeated search failures into curated fixes that you can review and publish safely.
Prerequisite: Review the Get Started articles before using this article, especially the analytics workflow and the guidance on cookies and session interpretation.
When to Use Smart Match Assist
Use Smart Match Assist when no-result terms appear repeatedly and manual synonym curation is too slow.
- High-frequency no-result terms with clear intent.
- Long-tail terms where AI can suggest the closest successful phrasing.
- Backlogs where a review-and-approve workflow is better than making direct bulk edits.
Note: Smart Match Assist is an optional add-on feature.
How to Use Smart Match Assist
- Open Smart Match Assist from the no-result workflow context.
- Review the recommended mappings using business and content context, not just lexical similarity.
- Approve strong suggestions, dismiss weak ones, and publish in small batches.
- Document accepted mappings so future reviewers understand the intent.
- Review dismissed terms again later if your content changes.
Tip: Treat recommendations as decision support, not auto-approved outputs.
How to Validate Impact in Analytics
After you publish, validate the changes against the same no-result query group you targeted in the batch:
- No Result Searches: Confirm that the targeted failures decline.
- Searches with No Click: Confirm that the replacements lead to engagement, not just results.
- Average Click Position: Confirm that the replacement paths surface useful items early.
If no-result terms persist, check whether the issue is missing content rather than query mapping.
Review Schedule: Review this analysis on a regular schedule, such as weekly for active programs and monthly for stable programs. Keep a short change log with the date, owner, target query or feature, and expected outcome. Use the same scope and date ranges each cycle so you can connect metric changes to specific edits.
When to Ask Your Developer or Web Team
Escalate when you need details about how recommendations work, add-on constraints, or platform behavior that goes beyond the marketer workflow. Use Smart Match Assist as the main deep-dive reference.