Spell Check helps recover searches that return no results because of misspellings. It suggests corrected terms from your data, your dictionary, or both.
Prerequisite: Review the Get Started articles before using this article, especially the analytics workflow and the guidance on cookies and session interpretation.
When to Use Spell Check
Use Spell Check when typos commonly cause no-result searches and you want to recover users without making them retype their search.
- Frequent misspellings of product, brand, or domain-specific terms.
- No-result searches that are clearly close variants of valid terms.
- Search journeys where typos create friction and lead to abandonment.
Use Auto-Suggest alongside Spell Check to guide users before they submit a search.
How to Configure or Analyze
- Enable Spell Check and choose a method: data-driven, dictionary-driven, or combined.
- For data-driven mode, choose a reliable source field with strong keyword coverage.
- For dictionary mode, maintain high-quality term lists and upload them in TXT format.
- Publish your changes and document the configuration by app and language.
- Review dictionary updates regularly as your product vocabulary evolves.
How to Validate Impact in Analytics
Review typo recovery using targeted no-result cohorts:
- No Result Searches: Confirm that typo-related clusters decline.
- Searches with Clicks: Confirm that corrected searches lead to clicks.
- Searches with No Click: Check whether recovered searches still need ranking or content improvements.
If the no-result rate doesn’t improve, verify whether the issue is a spelling problem or a true content gap.
Review Schedule: Review this regularly, such as weekly for active programs and monthly for stable ones. Keep a short change log that includes the date, owner, target query or feature, and expected outcome. Use the same scope and date ranges each cycle so you can connect metric changes to specific edits.
When to Ask Your Developer or Web Team
Escalate when you need help with source-field behavior, copy-field considerations, or implementation troubleshooting outside the marketer workflow. Use Spell Check as the main technical reference.